When it comes to promoting and representing your small business online, it's important to have a strong, professional presence. Many businesses today turn to social media platforms, like Facebook, to create that presence. However, using a Facebook page as your primary or only online presence can be a huge mistake.
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Web design might sometimes seem like an unnecessary expense for some small business owners. In fact, it's quite the opposite. User habits and Google search algorithms change regularly. You're missing out on valuable traffic (and potential customers) if you're not consistently modernizing your website.
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Do you need to build a website for your small business and are considering building one yourself? Unfortunately, many people think that it's something that they can build on their own. Only after making a low-quality website do they realize that they would have been better off leaving it to the professionals.
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If you run a small business, no matter what it is that you do, or where you’re located, you need a website. Small business websites are crucial for online visibility, branding, and driving sales, but only if you've got good web design.
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93% of surveyed shoppers make buying decisions based on online reviews. That's a huge percentage! If you run a business, your reviews are vital to your success.
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One recent report suggested that a company's reputation can account for more than 60% of its total value. As a result, your business might not be worth as much as it would be worth otherwise simply because of its reputation.
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A website is a vital component to a small businesses’ success. However not an website will do. About one in five small business websites struggle to generate traffic to their website. Meanwhile, 57% of users won't recommend a company with a poor mobile web design. If your website doesn't offer a positive experience, you could lose potential customers.
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There are over 5.07 billion daily Internet users in the world, so there's a large base of potential customers you can reach with your website. But before you can tap into that potential, you need to know whether your website is capable of attracting those visitors. Your website traffic stats are a good place to start.
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According to a recent survey, about half of all American small businesses lack a solid marketing plan. Not having a plan in place is one of the biggest marketing mistakes that any small business can make.
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A recent study found that 50% of consumers believe that website design is a fundamental factor in a business’s brand. Website design showcases your business’s style, attitude, and aesthetic.
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Does Google care about your Facebook Page?
This week we’re going to address whether Google cares about your business’s social media profiles, including the ones on Facebook, Instagram, X, and Pinterest.
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Effective SEO Techniques to Drive Organic Traffic
SEO, also referred to as search engine optimization, is one of the fastest developing digital marketing strategies.
It’s important to remember that, while important, SEO does little to nurture potential customers as they move along the sales funnel. SEO, also referred to as search engine optimization, is one of the fastest developing digital marketing strategies.
It’s important to remember that, while important, SEO does little to nurture potential customers as they move along the sales funnel.
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It’s important to remember that, while important, SEO does little to nurture potential customers as they move along the sales funnel. SEO, also referred to as search engine optimization, is one of the fastest developing digital marketing strategies.
It’s important to remember that, while important, SEO does little to nurture potential customers as they move along the sales funnel.
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Ensuring Your Pages Are Optimized for Mobile Devices
Mobile devices are the most widely used internet devices and their popularity is growing significantly.
So, make sure you optimize your webpages for mobile devices. Because by 2025, 75% of the world population are expected to use just their smartphones to access the internet.
It’s easy for people to browse the internet from their mobile devices. Don’t you feel today that everyone is glued to their smartphone?
This is great for your brand, because our love for mobile devices makes it easy for your existing and prospective customers to access your site.
According to Statista, over 50% of the global web traffic comes from mobile devices. This percentage is even higher in some countries. For instance, over 65% of web traffic in Asia comes from mobile devices.
Therefore, if you haven’t optimized your content and your website entirely, you’re losing a lot of traffic.
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So, make sure you optimize your webpages for mobile devices. Because by 2025, 75% of the world population are expected to use just their smartphones to access the internet.
It’s easy for people to browse the internet from their mobile devices. Don’t you feel today that everyone is glued to their smartphone?
This is great for your brand, because our love for mobile devices makes it easy for your existing and prospective customers to access your site.
According to Statista, over 50% of the global web traffic comes from mobile devices. This percentage is even higher in some countries. For instance, over 65% of web traffic in Asia comes from mobile devices.
Therefore, if you haven’t optimized your content and your website entirely, you’re losing a lot of traffic.
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How and Where to Use Keywords for Maximum Results
If you don’t know how to use keywords for SEO, then you’re losing revenue.
Research shows that 95% of searchers only look at the first page of search results. And 50% of the clicks on that page go to the first three results.
This means that using keywords incorrectly will seriously hurt your business. This is because you’ll miss out on tremendous opportunities of getting organic traffic when people click through your site from a list of search results.
Less organic traffic translates to fewer leads and sales. Your business can’t afford this!
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